The Impact of 2009 on Independent Retailers
Boscov's Krieger said that what made business click for his stores was event marketing around Valentine's Day, Easter and Mothers' Day. "In between, without special events and special effort, it's been pretty slow," he said.
The increase of consumer interest in "green" was also a bright spot. "Dealers are just now scratching the surface in LED lighting, whole-home control and solar," Glikes said. "There's a lot of opportunities in these, but they require change and diversification."
Alan Guyes, owner of Roanoke, Va.'s Audiotronics, said Control4's rise as a key supplier of whole-home management solutions was a positive in a sea of 2009 negatives. "It's amazing to see the number of specialty dealers who have hugged Control4," he said.