Circuit City Jumps Back Into NASCAR with H2 Motorsports Partnership

It’s been nearly 20 years since the Circuit City name was last seen circling racetracks around the country, but the dot-com consumer electronics retailer is getting back into the NASCAR business through a partnership with the newly launched H2 Motorsports team. The retailer will be the primary sponsor on the number 28 Circuit City Toyota Supra in the NASCAR Xfinity Series circuit—the “minor league” circuit to the Monster Energy series—which will be driven by 25-year-old driver Shane Lee.

The announcement was made in a press conference at the Charlotte Motor Speedway in North Carolina on Thursday.

“As a testament to the lasting spirit of our brand, we’re thrilled to be back with the fans that support this friendship,” Ronny Schmoel, CEO of Circuit City, said in a statement. “As one of the strongest partners in its history, NASCAR has been a loyal and lasting friend to the company. Some who were still young at the time of Circuit City’s disappearance have grown into modern giants on the track.”