Circuit City Launches DTV Hotline
Circuit City said Wednesday that it has launched a toll-free telephone contact center in which consumers can have their questions answered about digital TV converter boxes and other subjects related to the analog signal shutoff.
The company plans to use the contact center as both a tech support service, and a sales channel, for encouraging purchases of government-approved converter boxes as well as digital televisions and cable/satellite service.
“People are eager to learn more about how the DTV switchover will affect them, and we believe our new contact center will be a valuable public information resource,” the company’s senior vice president for multi-channel, Brian S. Bradley, said as part of the announcement. “Our contact center also will be an important new sales channel for people who live in rural areas and for customers who find it inconvenient to visit traditional retail locations.”