Circuit City Plans E-Commerce Upgrade
Part of Circuit City’s plan to re-emerge from its recent struggles is to shore up its online operation, and as part of those efforts, the CE retail giant has announced plans to improve the way it handles E-commerce, the Web site InternetRetailer.com reported late last week.
The changes will affect both CircuitCity.com and Firedog.com, with the latter site adding transaction-processing capability, as well as the addition of more mobile installation services. And in news likely to make fans of “The Office” happy, Circuit City will combine two existing online distribution centers into one, and locate it in Scranton, Pa.
The changes will go into effect at the end of the year. Circuit City CEO Philip Schoonover expounded on them during the company’s earnings conference call last week.