If 2017 brought us the so-called retail apocalypse, 2018 appears poised to be the year that retail brands return from the grave. Already at the end of last year we saw hhgregg come back under new ownership. Now, in a similar fashion, Circuit City will again enter the retail ring in 2018.
In a statement released this week, the company announced that the iconic brand will relaunch at CES 2018 with a renewed focus on creating a “dynamic, social-focused ecommerce site,” as well as new and “innovative” physical retail store concepts.
Under new ownership, Circuit City is expected to announce a partnership with IBM Watson commerce, which it said “incorporates AI and other new retail technologies to its web platform.” The company said it considered other options, but ultimately selected IBM because of its “aligned vision with AI” and how the technology can help transform the way customers shop for electronics. Circuit City said the IBM web commerce platform will enable it to expand its offerings for a personalized shopping experience and enhance the product discovery journey.