New CircuitCity.com Goes Live
Circuit City's Web site was revived over the Memorial Day weekend, as Systemax relaunched CircuitCity.com as an online-only CE retailer. The new site retains the old one's logos, colors and fonts.
“This acquisition and quick launch of the all new CircuitCity.com further solidifies Systemax’s position as a leader in online retailing of value-priced, branded computers and consumer electronics," Systemax CEO Richard Leeds said as part of the announcement. "We think Systemax is uniquely positioned to best carry forward the great Circuit City brand in the online space.”
Following the original Circuit City's bankruptcy earlier this year, its assets were auctioned, and ultimately acquired by Systemax, which also owns the TigerDirect and CompUSA brands.