Attitudes: Circulars, Accessories and Closing the Sale
In tough times, retailers are often advised not to cut back on advertising and to improve targeted marketing to key customer segments. Dealerscope wholeheartedly supports that strategy because we’ve seen it work on one of our cheapest employees, someone who especially hates to spend money on things that create more work, such as home improvement projects. That would be me.
My saga began with a good, old-fashion circular that lured me into Home Depot. At the front of the store I saw a display that featured floor tile for 72 cents a square foot, almost half the regular price.
Yes, the economy is scary but how could I pass up such a great deal. It got even sweeter when the woman at the service counter told me that current members of the military receive 10 percent off their entire purchase. When I told her I wasn’t in the military, she said not to worry about it; the cashier wouldn’t grill me. My guilt quickly subsided.