Cisco Upsells Legacy Customer While Building New Markets
Cisco Consumer Products has taken a page out of its Flip Video marketing handbook, where less has meant more, and applied it to its new line of routers. At the same time, the company has added a bit more to the newest member of the Flip family.
The moves may sound a bit schizophrenic, but the company sees them as a sane way to increase market share in its two main categories and to improve overall sales for its retail partners.
On the Flip front, Cisco in April released the SlideHD ($279.99), which adds several new features to the wildly successful Flip camcorders (more than four million units sold), which the company acquired last March when it bought Pure Digital Technologies. The new features include a three-inch widescreen and 16GB of storage for four hours of recording time and 12 hours of compressed video storage.