Cisco Accelerates CE Agenda with FlipVideo Remote Control, Tandberg Acquisition
Cisco Systems, the telecom networking giant that has aggressively pronounced its intentions to expand in the consumer electronics sector, made two significant moves in the past week moving it toward that goal. Cisco's recently acquired subsidiary Pure Digital Technologies, which makes the popular FlipVideo HD camera, submitted technical plans to the Federal Communications Commission for an innovative remote control. Details about the device, including photos and schematics, appear on the FCC's Office of Engineering and Technology Website.The technical filings show the device to be about the same size as the FlipVideo camera (1.5 by 4 inches), with sophisticated features. The remote control, if and when it comes to market, is likely to be integrated into Cisco's massive networked video agenda.
A few days later, Cisco bid $3 billion in cash the acquire Tandberg, the Oslo-based supplier of video equipment. The offered price was 11% higher than Tandberg's previous day's share price, and the friendly takeover is expected to be completed in about six months. With its strong relationships in the global broadcasting business plus emerging technology for online broadband ventures, Tandberg will play a significant role in Cisco's networked video projects, including enterprise services such as TelePresence (video conferencing) and future interactive consumer video activities.
Together, these latest two initiatives demonstrate Cisco's revived assault on the video and media businesses, using a similar pattern of acquisition and innovation that drove Cisco during last decade's telecom boom.