Mitek Fuels the Connected Driver
Mitek recently entered the in-vehicle media hub market with Civita, a mobile platform aimed squarely at SYNC, introduced by Microsoft and Ford last year.
In most situations, the aftermarket is usually first to the party with new products. But in the case of SYNC, Ford and Microsoft beat the crowd and now have an OEM hit on their hands. But it will take the aftermarket to deliver this type of solution to the masses and briing in-car connectivity to the next level.Pioneer also plans to soon introduce a portable product that mimics SYNC’s capabilities.
Meanwhile, installers can use Civita to increase their competetive edge. The platform performs similar functions as the SYNC, and can connect to the driver’s digital files via WiMAX. The man behind the product is Chris Cook, who is well known from his past experience at the Consumer Electronics Association and AAMP of America. Three years ago Cook, vice president at Mitek, led an ambitious charge at a MERA town hall meeting to allow aftermarket integration of a full array of electronic devices to the car. Civita has the potential to make it a reality.