Clerk Confusion on DTV Reported
Echoing similar reports from throughout the country, a TV news station in Arizona reported this week that “a large number” of area sales clerks know very little about the basic facts of the upcoming digital TV transition, and that some of them are imparting inaccurate information to their customers.
According to the report on KTAR that aired Thursday, an undercover reporter from the station visited six big chain electronics stores in the Phoenix area, including a Best Buy, Circuit City, Radio Shack, Target and Fry’s Electronics, and asked if clerks were familiar with how the transition and DTV converter box program work.
Wearing a hidden microphone, reporter Sandra Haros found that one clerk had no idea how much the converter boxes cost, while another gave out the wrong information for a Web site about the transition (he said www.dtvanswers.org; it’s actually www.dtvanswers.com). Another clerk had no idea how customers can obtain or use the coupons. And at another store, the clerk had no idea whether or not the store sold converter boxes.