RSR: Retailers Like Private Label
Private label goods helped retailers' gross margins even during the economic downturn, according to a new report from Miami, Fla.-based RSR Research.
The findings of the report, "Getting it Right the First Time: Designing and Delivering Merchandise that Sells," are based on a survey of 79 retailers in January and February 2010. The research was supported by Tradestone Software and Dassault Systemes. The report contains analysis of the business drivers, opportunities, and organizational constraints surrounding product lifecycle management and private label management, as well as recommendations for creating successful processes and controls.
"We were really surprised to find so much immature technology supporting a mature and significant part of the retail merchandise portfolio," said Paula Rosenblum, managing partner at RSR Research and co-author of the report. "Retailers still worry over inconsistent product quality and finding dependable partners, but less than half conduct post-production merchandise audits prior to release from the factory or measure those partners in any kind of consistent way."