As it Closes, IFA 2017 Reports Record Numbers and Industry Engagement
According to organizers, IFA 2017 attracted more than 253,000 visitors to the Messe Berlin campus during the show’s six days. There, those visitors—which includes industry professionals and the general public—had the opportunity to get up close with products from 1,805 exhibitors who occupied the entire 159,000 square meters (1.7 million square feet) available.
Proving it’s crucial positioning for the retail industry as the only major consumer tech buying show during the run-up to the holiday shopping season, IFA once again reported tremendous figures on the business side of things. During the six days that exhibitors and the retail community had to sit down and discuss business, IFA said there was an expected order volume of 4.7 billion euro ($5.6 billion USD).
“IFA is and remains the ideal meeting place and market place for trade and industry," Hans-Joachim Kamp, Chairman of the Supervisory Board of the IFA organizer, gfu Consumer & Home Electronics GmbH, said in a statement.
The show also garnered better-than-expected media coverage with more than 6,000 journalists from over 70 countries attending the event, covering new product launches and other happenings.
"By bringing together the world´s great innovators, brands, technologies, products, entrepreneurs and media all in one place, IFA is the most efficient platform to tell your story worldwide – whether you are a start-up or a long-established brand," Dr. Christian Göke, CEO of Messe Berlin, said in the statement. “We are extremely happy with the enthusiasm and energy shown by all our exhibitors."
IFA NEXT and Global Markets
Some of the most noteworthy IFA 2017 news came out of two sub-segments of the show: IFA NEXT and the IFA Global Markets.
IFA NEXT—which was the renamed TecWatch portion of the show—received terrific feedback, according to show organizers. The area, featured prominently in Hall 26 on the Messe Berlin campus, included an “innovation engine” area in the center of the hall where educational content and high-level, topic-driven discussions were held throughout the show. Surrounding the center area were 130 booths with exhibitors showcasing tech from some of the emerging categories, including robotics, VR and AR, and more. And they included everything from startups, to research labs, to some of the leading companies like Amazon Alexa, Microsoft, and more.
IFA Global Markets, which brought together OEMs and ODMs at the Station Berlin, is described by IFA as “Europe’s largest sourcing and supply chain event for the consumer electronics and home appliances industry.” The space supported 150 global exhibitors and gave them the opportunity to do real, meaningful business with vendor partners.
"Our exhibitors are thrilled," Zhang Jing, director of the Chinese Chamber of Commerce, who supports 150 IFA Global Markets exhibitors, said in the statement. "Just an hour after the opening, my exhibitors already had some of the biggest and most important customers at their booths."
IFA 2018 is scheduled to run from August 31 through September 5.