Living The HiTech Life
Route 309 in Montgomery County, Pa., the stretch of highway between Philadelphia and Allentown, is dotted with enough electronics stores to fill the quotas of some western states. Circuit City, a couple of Best Buys, Tweeter, Sears, Boscovs, Wal-Mart, Costco and a few independent specialty stores have all staked their claim in the developing corridor.
Last October, a new business hung its shingle. Jason Spencer named the store The HiTech Life, a business that grew out of his small IT service company, Adopt-A-Tech, and his father’s A/V store, Spencer’s Sight and Sound.
“It seemed the industry was heading in this direction of the convergence of IT and home theater,” said Spencer, company president. “We brainstormed and thought if we’re going to open up a larger location why not bring the two services together and market it as a new brand.” The HiTech Life offers a combination of home entertainment products and commercial and residential IT services. Inside the shop are flat screen TVs from Sharp, Pioneer and LG; speakers and iPod docking systems from Jamo; touchscreen controls from Colorado vNet; and custom-built computer systems for high-end gaming and media distribution. Spencer is particularly hyped up about the possibilities in Windows Media Center and Windows Home Server as a home entertainment hub.