“YouTube Killer” Joins With Comcast, Picks thePlatform
The venture between News Corp. and NBC Universal to establish a new, YouTube-like video content site has added another major content partner: the cable giant Comcast. The three companies announced the deal Monday.
Comcast, which last week announced that is acquiring the movie information Web company Fandango, will use both Comcast.net and new site Fancast.com as “key distribution sites” for the NBC/Fox venture, which is being touted as a “YouTube killer.” The deal also expands the potential content available to the venture by adding Comcast’s media properties -- which include the E!, G4, and Versus cable channels -- to all of its existing NBC and Fox programming. Other announced distribution sites include AOL, MSN, Yahoo, and Myspace; the site will be available on various devices, including cell phones. However, Comcast is the only distributor announced so far that will also provide content.
The NBC/Fox partnership, which still lacks a name, also announced that it has chosen a Seattle-based broadband publishing company called thePlatform to provide the backend distribution technology for the site.