Comdex Fall '98 Preview
Franklin Offers on-the-go Edits with REX PRO
Franklin will show the REX PRO, an upgraded version of the popular REX PC Companion. REX PRO ($229.95 estimated street price) adds data entry, an edit key, direct synchronization with several key information management programs and twice the memory over the original REX. The product's rollout is supported with a print ad campaign, touting REX and REX PRO as "Hip New Organizers" that help users "Lose Weight Fast"--the REXes are credit-card size and weigh 1.4-ounces, much slimmer and trimmer than bulky palm-size PCs, as one ad suggests. The marketing push marks Franklin's focus away from strictly R&D, a move encouraged by key new Franklin execs, including President and CEO H. Andrew Cross. Call (609) 386-2500.