Behind the Counter: Come Together: Creating Buzz With the Beatles
Every sales person needs products that are back by a good story. Pioneer Elite panels had the Kuro message of deep blacks, brilliant colors and exclusivity. Control4 gave dealers a strong narrative with its "control for the masses" slogan.
Mitsubishi has gained traction with its Unisen Immersive Sound TVs and 3D TVs. Maytag's new Fresh Hold Option and Dynamic Venting technologies will give dealers a great story to tell customers who are sick of that mildew smell on clothes that sat too long in a damp washer.
There are others, but few can will compare with "The Beatles: Rock Band." Every retailer interested in creating buzz, driving traffic, selling more accessories and AV gear, and having a lot of fun dong so in a gloomy environment, should be thinking of ways to take advantage of the full "Beatles: Rock Band" solution.