Vendor View: Verbatim Hits 40
Any longevity in today’s climate should be celebrated. Forty years, however, is a true milestone worth popping the corks over.
Founded in 1969, Verbatim (Latin for “literally”) has been creating storage products—from floppy disks to CDs to DVDs to Blu-ray discs—for the consumer and commercial markets for the last 40 years. Looking back at Verbatim’s history provides a good timetable on how far the storage market has come (see page 62) and the innovations that have driven it.
During the mid-‘70s and ‘80s, Verbatim partnered with such companies as IBM in rolling out the eight-inch floppy diskette; with Shugart in announcing the 5.25-inch floppy diskette; and with Sony in introducing the 3.5” micro diskette. To reflect its expanding product line, the company changed its name to Verbatim in 1978. The company added 5.25-inch magneto-optical (MO) media in 1990 and 3.5-inch MO media in 1991. The company was acquired by Mitsubishi Kasei Corporation in 1990.