Competing Against Amazon’s Next-Day Shipping
As if there isn’t enough keeping retailers up at night this time of year, the thought of competing against Amazon’s (Walmart too) free next-day shipping is daunting - particularly since there are six fewer shopping days this year due to the late Thanksgiving Day date.
Back in April of this year, Amazon rolled out its plan to change its two-day Prime shipping service to a next-day service. Having spent billions on infrastructure and inventory to get the ball rolling, the move was a smart one and Walmart soon followed.
And as any smart e-retailer will tell you, online shoppers expect nothing less than seamless shipping from cart-to-door with their orders. According to retail strategists Convey.com, 98% of consumers hinge their brand loyalty on great delivery experiences.