Holiday Online Sales Drop For the First Time
Online sales in the holiday season, through Dec. 3, dropped 3 percent from the same time the year before, the first year-to-year drop in history. That's according to numbers released Tuesday by comScore, which began the survey in 2001.
The survey found that up until two days before Christmas- deemed the last day that online gifts can reach customers on time for the holiday- online spending reached $25.5 billion, down from last year's total of $26.3 billion. comScore had earlier predicted flat holiday sales for the season.
The drop was attributed to "the combination of having five fewer shopping days between Thanksgiving and Christmas and the severe economic headwinds faced by consumers," comScore chairman Gian Fulgoni said as part of the release.