ComScore Sees 15 Percent Holiday Ecommerce Jump
Research firm ComScore last week forecast that U.S. holiday Ecommerce sales will rise 15 percent over 2010. Meanwhile, the same firm said that online sales on Black Friday jumped 26 percent over last year.
"The 2011 online holiday shopping season has shown strength in the early going with a year-over-year growth rate of 14 percent,” comScore chairman Gian Fulgoni said as part of the announcement.
“With the persistent backdrop of macroeconomic uncertainty and continued high unemployment, consumers appear to be increasingly favoring the online benefits of convenience and lower prices. Based on the expectation that these positive spending trends will continue for the season, this year promises to be a Merry Christmas indeed for online retailers.”