Toshiba Officially Enters Blu-ray Market
Confirming months of rumors, Toshiba announced Monday that it will enter the Blu-ray Disc market. The move comes nearly a year and a half after Toshiba shuttered HD DVD, the rival format that had competed with Blu-ray.
"To meet the increasing consumer demand for high definition content, Toshiba America Consumer Products, L.L.C. will be entering the Blu-ray market," the company said in a brief statement. "We will share additional product information and details later this year."
Toshiba introduced HD DVD in 2006, before ending the format war in February 2008.