Connected Car Tech is Making its Mark on the Auto Industry
Now look at the connected car.
During Media Day at the Philly Auto Show, I sat through countless car manufacturer press events and ventured to different “booths,” and connected technology always found its way into the discussion—of course, only after being told how a 3.5-liter EcoBoost engine could pack more horsepower than a 6.2 liter V8. Whatever that means.
The industry is still dominated by car guys and gals, but they are finally getting—and accepting—the fact that they have to find ways to appeal to a tech-savvy, on-the-go consumer that expects convenience, even if they aren’t really even sure how they’re being inconvenienced by something. There are the always popular features like lane assist, parking assist (which literally allows the car to parallel park itself), accident-avoidance features, and more. But the tech is starting to go way beyond that.