Connected Design Kicks off Insider Talk Series with Austere’s Ghazarian and Brandsmart’s Bryan
Connected Design, partnering with MEPO, recently kicked off their Insider Talk series on Facebook Live, and Publisher MaryEllen Oswald, along with Dealerscope Publisher Tony Montleone, welcomed their guests, Deena Ghazarian, Austere founder and CEO, and Angus Bryan, VP of Merchandising at retail chain BrandsMart.
Among the many topics the four discussed were business in the current COVID-19 climate, products that are doing well amid the malaise and how smart companies are successfully navigating these tough times.
Ghazarian pointed out how the pandemic has seen certain products take off due to the suddenly forced changes in consumer behavior.
“The current work-from-home situation has seen certain products explode,” Ghazarian said. “Certain products have emerged as must-haves. Charging devices have seen a huge uptick, as well as HDMI cables. Also our cleaning products like Clean & Protect, which is no surprise given it’s an anti-bacterial, ammonia-free cleaning wipe for electronics.”
From the retail perspective, Bryan spoke about how BrandsMart has cautiously returned to business, in accordance with all safety guidelines, of course. The chain's nine locations in Atlanta and South Florida are seeing a different kind of foot traffic due to the virus.
“There is no window shopping these days,” Bryan explained. “Customers are coming in knowing exactly what they want, purchasing it and heading back home. They know what they are there for before they enter the store.”
Among the products he claims they are buying include refrigerators, gaming products, streaming devices and, as you’d expect, TVs.
“People are looking for ways to be entertained and right now the TV is central to that, as the entire family is doing things together and watching movies and streaming favorite TV shows at home,” he added.
Bryan added that doorbell cameras have taken off as well during the pandemic, as consumers are ordering more online and want to keep an eye on arriving packages... perhaps before someone else does.