Connected Design Kicks off Insider Talk Series with Austere’s Ghazarian and Brandsmart’s Bryan
Austere’s Ghazarian also touched on the effect the trade war with China is having on Austere and the entire CE space, with regard to tariffs, and how the company has to be “more humble, and think about making much smarter shipping decisions.” She was also quick to point out that it’s the consumer that ultimately pays the penalty.
“The consumer is the one who is ultimately penalized during this trade war by paying higher prices on goods,” she said. “And with this being such a difficult time for people already, this becomes doubly frustrating for everyone.”
Both Ghazarian and Bryan also spoke about the slow climb to a more normal time and about doing business in the near future.
“Smart companies are moving in the direction of needs that are being created by this pandemic,” Ghazarian said. “There are bright spots and opportunities that have emerged. The key is to do things and make moves that are based on helping your customers get through this.”
Bryan agreed, adding, “We are listening to our customers and responding to what they are telling us. We know we are doing things right if we are responding to people’s needs and staying connected to our communities.”
MEPO’s Michael and Jaime Restrepo, who also run the A/V and automation integration firm Restrepo Innovations, produce Insider Talk for Connected Design, and future plans for the series as well as a schedule of upcoming discussions planned will be available shortly. Check out the May 12th discussion here.