Connected Home Display at Nationwide PrimeTime Event Brings it All Together
Last time around, it was the introduction of an HTSN home theater experience center that caught our eye at a Nationwide PrimeTime event. In that setup, which was brought back to Orlando this week, multiple vendors worked together to create a model home theater demo right on the show floor, including a screen, surround sound speakers, a projector, furniture, and more. It was a unique way for Nationwide vendors to come together to showcase how their products could be utilized in a single setting.
PrimeTime in Orlando went a step further in the collaboration department, and it had a more DIY kind of feel to it. Nationwide, together with partners including Google/Nest, Whirlpool, LG, Samsung, and others, all contributed product to a connected home experience center that, for all intents and purposes, looked like a mini home on the PrimeTime show floor.
During a press conference prior to the official opening of PrimeTime, consumer electronics channel manager Doug Wrede acknowledged that products in the connected home category have unrealized growth potential at retail. But that is set to change in the near future as more and more DIY solutions enter the market and consumers start adopting the technology at a higher rate.