Connected TV Owners Prefer to Watch Live
While connected TV technologies continue to gain widespread adoption, even most who own such TVs would prefer to watch TV live.
That's according to a study released this week by Knowledge Networks. The firm's Connected TVs: A How People Use Media Report, 47 percent of connected TV owners list watching live today as their first choice for evening TV watching, followed by DVR (23 percent.) And while Gen Y customers like Connected TV watching more than any other demographic, they prefer live watching by a nearly 2-to-1 margin.
"Connected TVs are now clearly a mainstream technology if defined by presence in the home – but actual usage is a different story,” David Tice, Vice President and Group Account Director at Knowledge Networks, said as part of the release.