Connecting with the Connected (and Unconnected) Consumer
Consumer adoption of a more Internet-connected lifestyle is taking an uneven, yet inevitable march forward. While manufacturers are improving the experience that smart products provide, consumers have articulated a number of challenges that accompany owning and utilizing connected products.
For retailers, understanding these challenges and, more importantly, providing options to mitigate them are critical to closing post-purchase engagement gaps, and creating unique opportunities to build stronger relationships with these customers.
As part of our ongoing consumer insights program, Assurant conducted a comprehensive survey of U.S. consumer’s attitudes toward connected products and issues. The study found that a majority of people feel connected technologies improve their lives, citing savings, enjoyment, and peace of mind as the top three benefits of Wi-Fi connected home products. Consumers who adopted connected technologies also had a greater sense of well-being than those who were less interested in that type of lifestyle.