Connecting with the Connected (and Unconnected) Consumer
Consumer adoption of a more Internet-connected lifestyle is taking an uneven, yet inevitable march forward. While manufacturers are improving the experience that smart products provide, consumers have articulated a number of challenges that accompany owning and utilizing connected products.
For retailers, understanding these challenges and, more importantly, providing options to mitigate them are critical to closing post-purchase engagement gaps, and creating unique opportunities to build stronger relationships with these customers.
As part of our ongoing consumer insights program, Assurant conducted a comprehensive survey of U.S. consumer’s attitudes toward connected products and issues. The study found that a majority of people feel connected technologies improve their lives, citing savings, enjoyment, and peace of mind as the top three benefits of Wi-Fi connected home products. Consumers who adopted connected technologies also had a greater sense of well-being than those who were less interested in that type of lifestyle.
Jeff Unterreiner is president of U.S. Connected Living at Assurant. He is focused on helping Connected Living’s clients deliver a better customer experience, increase revenue and build loyalty through premium support and protection offerings including lifecycle management, trade-in and upgrade solutions, extended service contracts and technical support.