Integrators: The Aftermarket’s Latest Stars
The aftermarket for in-vehicle technology has delivered some amazing performances over the past 25 years. But today, competition from factory-installed in-vehicle systems and technology has some questioning how this category will continue the strong box-office draw.
CEA shipment forecasts in traditional aftermarket segments demonstrate the spotlight on the sector is fading, which begs the question: is the automotive aftermarket facing its final curtain call? This question has dealers and vendors in the audience wriggling in their seats as they ponder the future of their businesses. Fortunately, there is a new performer waiting in the wings ready to dazzle the sales channel.
OE integration products are the new stars in the aftermarket for in-vehicle technology. And like so many heroes, their mission is forged from a need to help others survive. From iPod adapters to hands-free wireless communication solutions, this new sector brings with it a host of products designed around facilitating connections between portable devices and the vehicle. But what is the total market opportunity here and how can dealers get involved?