Consumer Electronics Industry Needs to Overhaul How It Manages Innovation
These findings and conclusions are part of a large set of new Accenture research results about the overall status of corporate innovation around the world. Overall, Accenture’s research revealed that innovation is a top priority for companies seeking to grow. But flaws in managing innovation are resulting in poor returns on innovation investments. Accenture believes these poor returns can be turned into profitable, sustainable growth by systematically managing innovation end to end, with the same rigor and discipline as other major business processes.
The typical corporate response in a down economy is to cut costs. But companies cannot simply cut their way to prosperity. They must invest in growth through innovation—yes, even during these tough times.