Consumer Electronics Industry Snapshot - DIRECTV
4) What markets or product categories will be growth areas in 1999?
We will have some kind of interactive product in 1999--not defined, but I think we will continue to look at layering on other services to DIRECTV. The most important growth area will be our core business. It's still a new business.
I think [growth] will come from every place--current and new subscribers. I don't see any new channels of distribution. E-commerce is certainly evolving but it's very slow and from a low base. I don't see that having any impact in the near term. We need to reduce the purchase cycle. It's about a three-month period from the time a consumer thinks about buying a DIRECTV system to the time he or she installs the systemand begins subscribing to DIRECTV. We need to figure out how to shorten that time frame.