Consumer Electronics Industry Snapshot Maxell
Peter Brinkman, Director, Marketing - Maxell
1) How did 1998's financial turmoil affect your business?
There were some price adjustments in the marketplace, but there was more volume--certainly in the video categories, especially the camcorder category. VHS is holding its own. The audio tape market is declining because of a natural maturation of the marketplace. There is a shift to new formats--MiniDiscs and CD-R music are poised to explode.