Consumer Electronics Industry Snapshot Philips
In television, we plan to stabilize the market share that we've gained. We don't want to give back what we gained in projection TV. Audio should continue to grow. In our PC peripherals , we expect to grow dramatically.
1998 was a transition year for us in terms of our market structure and channels of distribution. We made a great deal of progress, moving into more of a speciality selling environment. We will continue to do that through 1999.
As we go into 1999, we are interested in specialty retailers selling consumer electronics--those customers spend more time with the consumer, sell more products at higher selling prices.