Consumer electronics manufacturers can use mom blogs to their advantage

By Stephanie M. Adamow

The mom blog industry is a force to be reckoned with. Certainly not a casual hobby partaken during naps and school-time hours, mom blogs are run by business women, and they demand respect.

Manufacturers, press and CEA Line Shows attendees were schooled on Thursday, June 23, on this rapidly growing sect of product-reviewing, community-building, opinion-slinging women during the "How to Work with Mom Bloggers" panel seminar.

Wise advice to manufacturers, retailers and anyone interested in working with mom bloggers (careful about using the term "mommy" as most bloggers are mega-sensitive to this moniker) includes first getting to know the bloggers you are interested in soliciting. This includes becoming very familiar with the blog, its followers and the policies each blogger follows. Yes, policies.

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