Consumerscope: Holiday Season Looks Good for CE Sales
As 2012 comes to a close and we start wondering what 2013 will bring, many eyes are on the holiday shopping season and what it might mean for our industry.
Indeed, holiday sales often ‘make or break’ a retailer’s bottom line. We know the upcoming holiday is especially important for the consumer electronics (CE) industry, given the popularity of CE as gifts.
Think of the potential sale volume for a minute: CEA research finds more than four in five (85 percent) U.S. adults plan to purchase gifts during this holiday season.
With a total U.S. adult population of 240 million, some 204 million U.S. adults expect to buy gifts this year.