Consumer Electronics Unlimited: Major Home Appliance Brands Exhibit at CE China
At the third edition of CE China, taking place 3-5 May in Shenzhen, major international home appliances brands will showcase their latest products. They seize CE China, a global IFA event, as a premier opportunity for both Chinese and international brands to present their innovations to consumers and retailers in China and across Asia.
Bosch, Haier and Midea are among the largest international brands at the show.
Bosch, brand of the German company BSH, is well-known for its tradition in producing high quality home appliances products. According to the recently released figures by BSH, Greater China remains a major driver for its business. With record investments in research and development in the past year, a major focus in the future lies on further developing the smart kitchen segment. The company is also testing services that enable consumers to custom-configure their home appliances via social networks like WeChat.