Consumer Technology Industry Mourns Death of Retail Legend and Industry Pioneer Bernie Appel
The Consumer Technology Association (CTA) mourns the passing of consumer technology industry legend and Hall of Fame member Bernie Appel. Appel, affectionately called "Mr. Radio Shack" by employees and vendors alike during his 34 years of working for one of the industry's largest retail chains, passed away Sunday, April 2nd.
Appel began his career with Radio Shack in 1966 when he traveled to Asia to find new business partnerships for the company and its vendors. Throughout the years, Appel held virtually every merchandising position for the company, sometimes credited within the industry as the individual who bought more consumer technologies than anyone else in the United States. Appel was appointed president of Radio Shack in 1984 and held other key positions within the company, including chairman of Radio Shack and senior vice president of the Tandy Corp., Radio Shack's parent company.
During Appel's career, Radio Shack grew from three stores to more than 7,000 outlets. After leaving Radio Shack, Appel formed Appel Associates a consulting company that provides companies with merchandising, marketing and distribution strategies. Appel is a member of the Consumer Technology Hall of Fame, joining the third class of inductees in 2002.