Consumers Altering How They Communicate with Retailers, Survey Finds
The proliferation of emerging consumer technologies and the changing landscape of retail has resulted in a shift in the paradigm for how consumers prefer to interact with retailers. A new survey by Narvar, a post-purchase experience firm, uncovered the shifts in how, where, and why consumers prefer to communicate with retailers. Some of the biggest impacts on the space include things like bots, voice assistants, smart home technology, and other artificial intelligence communications devices, the survey found.
“The technology innovation complicates what we already know – that customer communications are never one-size-fit-all,” Sharma said in a statement. “With this research, our mission is to equip retailers with the insights they need to navigate nuanced communications and ultimately create the best experiences possible.”