Increase Retail Sales With Better Packaging
Next, create a focal point on packaging that tells what the product is and why consumers need it. Be clear and concise so your competitive difference is obvious. At Sima Products, our packaging didn't always do that. To improve this, we started asking, "What does this product do and how does it do it better?" Then we put that answer on our packaging.
With electronics, consumers often need more explanation than what fits on the package. In the smart-phone era, consumers can easily browse online while in the store. Use this to your advantage. Sima Products recently added a texting code on complex products that allows consumers to check product compatibility and find more product information while in the store.
Once a product is on the retailer's shelf, it is what customers touch and feel before they buy. It is why they got in their car and drove to your store, instead of ordering online. Make sure products exceed consumer expectations by creating packaging that is visually appealing. Graphics should be simple, describe the product's function and not distract from it. Product descriptions on packaging should be easy to understand and also relate to the function or application of the product without being too technical. Write product copy that directly states what the item does and why consumers need to own it.