Increase Retail Sales With Better Packaging
Finally, consider environmentally friendly packaging. According to Packaging Digest, nearly 6,000 people are injured every year trying to open clamshell packages. Moving to more efficient packaging reduces plastic and energy usage and tells consumers you are a responsible. Sima Products is in the process of switching to Natralok and is already seeing a positive reaction from both retailers and consumers.
Designing successful packaging means being noticed on the shelf, making merchandising easy for retailers and representing your company and product accurately. The more manufacturers pay attention to that, the more of their products end up in the shopping cart.
Lyndsey Farrow is a marketing coordinator for Sima Products, and is also a member of the Consumer Electronics Association's (CEA) Accessories Division.