Consumerscope: Lower Spending Doesn't Mean Weakening Demand
Despite the recession, growing unemployment and tightening access to credit, ownership of consumer electronics products continues to increase, according to CEA's 11th Annual Household CE Ownership and Market Potential.
While total U.S. consumer technology shipment revenues and household CE expenditures will decline in 2009, ownership of big ticket items such as HDTVs, laptop computers, and smartphones have shown some of the largest increases in ownership among the products CEA surveys.
The study shows HDTVs (owned by 52 percent of households), portable/handheld GPS devices (30 percent), and LCD flat panel TVs (36 percent) have experienced the largest increases in the last year. What accounts for higher levels of ownership in the face of lower household spending? Falling price points have certainly contributed.