CE Holiday Spending Expected to Rise
Consumers plan to spend six percent more on electronics as holiday gifts this year than last, according to the Consumer Electronics Association’s 2011 Holiday Sales and Forecast.
Released at CEA’s Industry Forum this week in San Diego, the report found that consumers plan to allocate an average of $246 each on consumer electronics spending this holiday season, compared with last season’s average of $232.
Consumers who plan to spend more on CE gifts will shell out an average of $478, while those who plan to spend less will spend an average of $101. CE spending will account for about 30 percent of all holiday spending, said Shawn Dubravac, CEA’s chief economist and director of research. CEA analysts expect overall holiday retail sales to increase by 2.5 percent.