Consumers encouraged to linger and play in The City, Circuit City’s new store concept

By Audrey Gray

That culture, evident over 20 The City stores, can occasionally present unique challenges to staff, like when customers get so comfortable in the leather recliners on display in the home entertainment vignettes they fall dead asleep. “We feel bad at the end of the day when we have to wake them,” Genao said. “We’re like, ‘I’m sorry, but you have to go now!’”

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