Consumers Enjoy Digital Downtown
Digital Downtown shifted from a business-to-business conference on Thursday to a consumer playground on Friday. Thousands of curious consumers took their turns at hands-on demos, from electric drum kits to state-of-the-art razors at the 30 tech displays in the World Financial Center’s Winter Garden.
“It’s nice to engage with consumers,” said Philips Consumer Lifestyle’s Lindsay Woods. “They’ll tell us, ‘I love this, but next time, can you put an HDMI cable on the side?’ or ‘Thank for adding that massage feature to my toothbrush!’”
Woods said some showcase visitors were so excited about the range of new personal tech products on display they were whipping out their wallets.