The 360 Solution
Ten years ago, consumers bought consumer electronics devices largely independent of the services and content they would eventually use in conjunction with those devices. Those times are gone.
As opposed to piecing together an a la carte experience by coupling hardware, software and services, today’s consumer is in search of a more robust, 360 experience. This 360 experience focuses less on what the devices, services and content can do in isolation and more on how they come together to provide the consumer with the experience they are seeking straight out of the box. This change is driving an important shift within the consumer electronics industry, as content owners, service providers and hardware manufacturers come together to create and provide a 360 solution.
Indications of this evolution in consumer preferences are evident throughout recent CEA research. For example, one in three consumers indicate they are interested in wirelessly transferring photos from a camera to a printer, and one in four consumers are interested in transferring photos to a television for viewing.