Consumers Need You and Your Accessories
Welcome to Dealerscope's annual accessories issue. Inside you'll find new insights on how to market accessories; design, merchandising and product tips on how to improve their sales; and in-depth analysis from our partner on this issue, the Consumer Electronics Association, about how consumers view and define accessories.
On page 52, for example, we feature highlights from the recent "CEA Accessories Division Study: Consumer Perceptions and Expectations of CE Accessories." (Contact CEA for the full report.) The findings provide solid information that can help retailers more effectively position accessories in-store and online, and close the sale. Here are some key takeaways:
• Four out of 10 (40 %) adults could not describe a CE accessory. The good news in that nugget is that sales associates should realize they are providing the consumer with much-needed information on how to protect and optimize the core product. With that approach, customer satisfaction increases along with your average ticket price.