Consumers Seen as Reluctant to Buy Some CE Online
While a majority of customers do online searches to research electronics products, only about half of them actually buy the items online.
That's according to a survey released Thursday by NPD Group, called “E-commerce and Consumer Electronics: Online Shopping & Purchasing."
The survey found that customers are especially reluctant to purchase "traditional" CE products, such as televisions, through the web. Only 19 percent said they were "extremely" or "very likely" to buy a TV online, compared with 34 percent for a computer, 32 percent for an Ereader, and 29 percent for a tablet computer.