Increase Customer Satisfaction
The average U.S. household owns 25 consumer electronics products, on which the average adult spends about $1,200 each year, according to the Consumer Electronics Association. To help you improve your sales average and profit margins, we recently interviewed a number of consumers that cut across different age, social and economic backgrounds to see what makes an ideal in-store and online retail experience. We hope their answers and observations will help you achieve and surpass your goals in 2008.
Informed sales people make a difference
Nansea Soullaird is a 32-year-old graphic designer who lives in Clifton, N.J., and works in Manhattan. By all accounts, she has the retail world at her fingertips. Since Soullaird spends most of her time in front of a computer, she also has regular access to e-commerce sites to purchase everything from computer gear and graphic design software to imaging products. Although she researches most products online, Soulliard and her husband buy most of their CE equipment at B&H Photo and Video in New York City.