Retailers Must Prepare for Wearable Explosion
To capture those new sales and service opportunities, manufacturers and retailers will have to focus on packaging, marketing and merchandising those products to help consumers fully understand what they do. An educated sales force will be more important than ever, Stovie said, adding that retailers should create separate departments staffed with knowledgeable, dedicated associates to successfully sell the new solutions. Stovie also expects retailers to create standalone stores that focus solely on digital and mobile health solutions.
"The challenge for retailers is to realize that they have to have staff that understands integration and all of things involved with these devices," he said. "And that's something in general that retailers still struggle with."
Other standouts in the survey include significant consumer interest in "phablets," devices (like the Samsung Galaxy Note) with a screen size of five to seven inches that combine the functionality and features of a smartphone and tablet.