Accessories Will Shine in 2008
“Out of clutter, find simplicity. From discord, find harmony. In the middle of difficulty, lies opportunity.” To say that 2007 was a challenging year in consumer electronics is a bit of an understatement, but with every tough experience come hard-earned lessons for all involved. When Albert Einstein wrote those words about simplicity and harmony, he may not have been able to imagine a U.S. economy beset by surging oil prices, a weakening dollar, a housing slump, financial woes and of course a war fought thousands of miles from home. But despite these economic and political troubles, the consumer, the vendor community and retailers can all look ahead to 2008 with some optimism. The market’s addiction to great CE products shows no end in sight, the industry continues to grow in dollar terms despite declining pricing, and new innovations make our CE devices better, faster and cooler.
“Out of clutter, find simplicity”
Consumers heeded this advice in 2007, speaking with their pocketbooks to tell vendors and retailers that their CE products must offer solutions, not just features. Products which spoke to ease-of-use, like the iPod, continued to sell so well that they created great new growth opportunities for both host-device and accessory vendors. When products allow consumers to simplify their lives or be more productive, like in-car navigation or time/place shifting technologies like the Slingbox, consumers ignore economic dark clouds and come shopping.